I don't think there is a recipe that works for everyone. I always start from the strategy: I study the brief and the context, then I try to get into the mind of those who will read, watch or listen to the ad. Storytelling is a consequence.
what it is and how it enhances your marketing campaigns
Marketing Automation uses technology to optimize the marketing campaigns of a brand , a company or a professional and make them even more effective.
How Marketing Automation Helps Businesses
Marketing Automation chinese overseas america phone number data allows you to offer the most suitable content to potential customers. In the right place at the right time.
It is well known that a good content strategy plan allows to consolidate the brand awareness of a company, a business or a professional. Because it effectively presents the products and services to potential customers, generating a more informed interest - and more inclined to purchase.
With Marketing Automation you can distribute your content along your company's marketing funnel.
Once potential customers have selected the range of products they are interested in, you can reach them with targeted and personalized messages . Above all, you can warm up contacts to bring them to an interest that is increasingly close to conversion to purchase.
Thanks to Marketing Automation it is possible:
Educate potential customers about your services and help them qualify their interest
Build truly personalized communication for individual users or groups of customers
Track the results of digital marketing activities and measure the performance of communication campaigns to improve their quality and reach levels of optimization never seen before.
Marketing Automation example campaign workflow Nicola Onida Easy Web Marketing
Example of a basic workflow for a Marketing Automation campaign
What are the benefits of Marketing Automation?
First of all, savings .
Who Benefits from Marketing Automation
Automated marketing campaigns are suitable for any type of business . From SMEs to large companies. From small professionals to large networks to influencers and creators. Marketing Automation is suitable for both B2B sectors and B2C markets .
Companies that use marketing automation range from financial services to healthcare, from real estate agencies and groups to consulting firms, service providers and large e-commerce and online shopping platforms.
If you are just starting your digital marketing journey , want to reach potential customers and improve your lead generation strategy , you can make your life easier with automation software that allows you to have a respectable marketing automation strategy.
You should adopt marketing automation for your business or company if:
