Everything about the email has to encourage us to open and read advertising phone number data the email and finally take the action the sender wants us to take. Personalisation comes in handy because it makes us feel noticed and like we are reading a message sent by someone who knows us. Personalisation can make emails more engaging and improve outcomes for marketers. So, how can you take advantage of personalisation in your emails, and what are the benefits of doing so?
Is Email Personalisation Even Necessary?
In many cases, segmenting your audience and sending them targeted emails can drive traffic and conversions, but that does not happen in all cases. People want to know what is in it for them when they open your email. They want the email to feel personal, and this feeling is what makes them feel connected to the message, which in turn drives conversions.
Brands are constantly working to make their audiences feel this way, and new businesses struggle the most. This is because they are yet to establish customer and brand loyalty and do not have a stable customer base. For these reasons, the first thing they need to do is cultivate good customer relationships.
Personalisation is a powerful tool for building customer relationships, known as lead nurturing.
If you are not convinced about email personalisation, maybe knowing that personalisation can increase email open rates by up to 18%, improve sales by about 20% and boost revenue by many orders of magnitude if used in tandem with segmentation strategies.
How to Personalise Emails
You can use many tools and tips to personalise your emails. Let us break them down below.
Audience Segmentation
Audience segmentation is important because it helps you send targeted emails to the right audience segments. Asking questions such as why a visitor has visited your website, has become a subscriber, or bought a product can be incredibly useful in helping you know what types of emails to send them.
Based on the answers provided, each customer, user or visitor is placed into one of the email funnels you have created. Sending highly targeted emails to those in these funnels can yield excellent results, with companies like Paper Style reporting a 200% increase in email open rates and a 161% increase in click-through rates.
