This is where landing pages on your website come into play. Keep ebay phone number data reading to find out more about landing pages, why they are important, and how they work together with email marketing to help you get the results you want from your campaigns.
Landing pages and email marketing
A landing page refers to a specific webpage on your website that email subscribers are directed to using a range of marketing and sales strategies. For example, this could be through a call to action (CTA button) in a marketing email or a social media post.
The main difference between a dedicated landing page and a regular webpage is that a landing page serves a particular purpose.
For example, you might have a landing page that directs subscribers to book a live demo of your product or service or a landing page where they can find exclusive special offers to take advantage of.
A custom landing page tends to serve a single purpose and has a focused directive, serving a critical role in your marketing strategy to convert website visitors into new leads. When used correctly, a well-designed landing page is almost guaranteed to help you get the conversions that you are aiming for.
Different types of landing pages for email campaigns
As a digital marketer, you probably already understand that each promotion or offer requires an effective landing page of its own in order to ensure that it gets the attention it deserves. Studies have found that companies who increase the number of landing pages they have from ten to fifteen tend to see an average lead increase of over fifty percent.
However, lots do not realize that there are several different landing page types that can and should be utilized based on the type of campaign that is being run. This has led to almost fifty percent of landing pages containing several different offers, which might seem convenient but can actually have a negative effect and decrease overall conversion rates by over 260%.
