Digital marketing: how social media can boost your company's results

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“Hey, how can social media bring good results to my company? Aren’t they only useful for generating recurring posts on social media?” Answer: NO! This professional is more relevant to your business than you can imagine. And that’s exactly what we’re going to talk about with you today.

Understand: Traffic and Social Media Manager are the Chitãozinho and Xororó of Marketing
Can you imagine the song “Evidências” or “Fio de Cabelo” being sung by a single voice? Or even by another solo singer? It’s possible, but it won’t be the same, right? This idea also applies to traffic managers and social media managers. This is because the success of a strategy, whether it’s branding , lead capture , follower growth or any other, depends on the joint work of these two professionals. It’s a complementary job. While one works on audience segmentation and does the tricks necessary to ensure a post is seen by the right people, the other is important for their creative ability , to ensure, in fact, a relationship and engagement with the audience. So, it’s like this: a traffic manager without social media can even target the right people, but they can waste money if linkedin data they don’t bring valuable content to these users. And social media managers can have their work wasted if the traffic manager doesn’t give a little push in engagement campaigns . It’s worth remembering that only 10% of followers receive content organically .





What is the role of Social Media in Digital Marketing?
Another thing you need to get out of your head is that social media is about creating posts . Social media, as Felipe Martins , owner of the Portal Publicitário profile , rightly points out, is STRATEGIST. A post doesn't come out in 15 minutes. There's a whole study behind it to produce the best type of content for the client's profile. At Polisenso, this work is carried out based on the following steps:



Step 1: Planning
Here, a strategic analysis of the content to be produced for the client is carried out. Useful tools that this professional can use at this stage are Google Trends , Answer The Public and Instagram's own insights .

Step 2: Briefing
Creating guidelines with guidance for “calls” and coordinating the designer regarding the creative for the posts. For this stage, the social media professional can use tools such as Rytr.me and Trakto.io to help get started with ideas for the posts. Here, the professional also needs to bring their own experience and critical eye to what they have seen as “viral content” to inspire and apply to their clients’ content.

Step 3: Execution
After the guidelines have been duly forwarded to the designer, while he or she develops the creatives, the social media manager produces the captions for the posts. If you want to know how to write captions that engage , we invite you to read our post on the subject! Just click here .