Define your audience and buyer personas

[JoynobAkter]

Once the objective of the content marketing activity has been defined, the next step is to define exactly who the textual, audio or video content is intended for.


Winning content is created based on the answers to the most frequently asked questions of your ideal customer. For this you must be able to speak to real people, be empathetic and have a perfect understanding of their features of our advertising database personal or professional situation.

Here's what to study:

Demographics, i.e. age, gender, geographic location, job title. For example, it is very different to talk to professionals aged 30-45 rather than young people fresh out of college who are looking for a job.
Psychographics, which are attitudes, beliefs, values, and interests. Based on the previous example, you might want to recruit a professional who wants to advance in his or her career or believes in family values ​​or hard work.
The Importance of Buyer Personas
The buyer persona is the generalized representation of an ideal audience and allows you to internalize the characteristics of the potential customer, writing them in a sort of virtual identity card . You add a photo and a name and try to describe what could be the daily activities and behaviors online of the ideal customer (social media used, sources for online research, time spent on the Internet).

The goal is to create personalized content and place it where the audience is actually present.