How to write SEO friendly text? How to prepare SEO friendly content? Or how to prepare SEO friendly images? These are questions that interest many webmasters, marketers and new SEO professionals. We have decided to prepare detailed tutorials on creating SEO-friendly content. They will be published in several rounds, and this is the first of them. In the first tutorial, we will look at 8 tips that provide answers on how to write SEO texts .
SEO friendly text is a part of search engine marketing
SEO-friendly copywriting is the element that often creates the misleading impression that SEO is part of content marketing. However, this is not the case. Of course, textual content is relevant to content, however, it is not the content itself that matters, but its adaptation to search engines and their spiders. This is exactly why Search Engine Marketing (SEM) is what it is. You can learn more about this topic by reading the article “ Search Engine Marketing (SEM) and its Types ”.
8 tips for writing SEO-friendly content
Despite the fact that countless tutorials lithuania b2b leads talk about the fact that the text should be written by a person, SEO texts are different from ordinary texts. SEO-friendly texts are written not only for users, but also for search engine bots to ensure a successful ranking of the website and get the best positions in the search. To get to the top, the text must have some special features:
Uniqueness;
clarity and readability;
complete, relevant and useful information;
sufficiently long text;
absence of grammar, style and other errors;
structure: headings, paragraphs, lists;
graphic elements attached to texts must include an explanation written in the "alt" tag of the image;
adequate amount of keywords in the text itself, as well as in meta tags and titles;
As you can see, SEO-friendly text preparation consists of two sections:
The text itself;
Text design.
We will start the list of 8 tips with five suggestions that relate to the characteristics of the text itself:
