If you read a lot about B2B marketing
like I enjoy doing, you would think that every company is generating leads from egypt telemarketing database their websites, filling their sales pipeline to the point of bursting, breaking sales records and growing fast.
But the truth is there are lots of companies
that aren’t quite there yet. In fact, many of them are just now getting to the point where they are realizing that they need to transition their websites from an electronic brochure into a powerful adjunct to their lead generation and sales efforts.
To get to that level of sales and marketing nirvana,
a lot of things must happen before your prospects find your website. Those things include zeroing in on your buyer personas, creating content that is mapped to their buying process and using social media to share your content and attract more traffic. You might even need to have some online and even (gasp!) offline advertising to help build traffic to your site.
However you get traffic to your site (approaches vary), once the traffic is there, here are the “must haves” to unlock the power of your site’s lead generation program:
Calls-to-Action
A Call-to-Action (CTA) is a website button, image, text link that encourages a visitor to take an action by typically clicking on the button, visiting a landing page and filling out a form in return for some kind of content. Often, that content is a white paper, eBook, webinar or a newsletter.
Your CTAs need to be clear (not clever), include action verbs (e.g. “download” or “register”), stand out, mirror the buying cycle and match the headline of the landing page to which the visitor is taken.