In this step-by-step guide, I’ll walk you through launching your own fashion blog on WordPress. I’ll cover everything from finding your niche to building your site, and even delve into strategies for turning your passion into profit.
Table of Contents
Step 1. Choose Your Fashion Niche
Step 2. Set Up Your Fashion Blog
Step 3. Pick Your Fashion Blog Design
Step 4. Craft Your First Fashion Blog Posts
Step 5. Promote Your Fashion Blog
Step 6: Monetize Your Fashion Blog
How to Start a Fashion Blog: Checklist
Your Fashion Blog Journey Starts Here
Step 1. Choose Your Fashion Niche
Choosing the right niche is the foundation of your fashion blog. It’s how you stand out in a crowded space, establish yourself as an expert, and attract a devoted audience.
With a clear niche, you can tailor your content, style, and social media to resonate with those who share your passion for your specific fashion focus. This makes your blog unique, memorable, and the go-to source for your ideal readers.
Brainstorming Your Niche
The possibilities for your fashion blog niche are endless. Start by considering your passions, style, and areas of knowledge.
You can also explore popular niches by looking at fashion industry keywords and trends.
Here are some examples I’ve found after performing a simple search:
Street style/streetwear
High fashion/runway/editorial
Vintage and thrift fashion
Sustainable/ethical fashion
Plus-size fashion
Modest fashion
DIY/crafted fashion
Accessories (handbags, jewelry, hats, etc.)
Jot down any niche ideas that excite you, then narrow them down to your top pick.
Validating Your Niche
Once you’ve chosen a niche, take the following steps to make sure it’s a good fit.
First, check the search volume for keywords in your niche. This shows you if people are interested in your topic. Also, see how much competition those keywords have.
In this example, I used the free version of SEMRush to quickly find the search volume of Bahrain Phone Numbers relevant keywords:
Fashion blog keyword research examples
As you can see from my research, these keywords have a lot of searches, so people are definitely interested in those topics.
Next, find other successful blogs in your niche. How do they present themselves? What do they write about?
Here is a fashion blog example from Who What Wear. They focus on celebrity fashion.
Fashion blog example, who what wear.
If you plan on focusing on a similar niche, make sure you have a unique perspective that helps you to stand out.
This research will confirm your niche has an audience and help you find your special place within it.
Step 2. Set Up Your Fashion Blog
Now, let’s get your blog online. I’ll guide you through the technical basics: choosing a domain name, finding hosting, and installing a blogging platform.
Don’t worry if you’re not tech-savvy – I’ll guide you every step of the way.
Choose a Domain Name
Your domain name is your blog’s online address. It’s what people type in to find you, so you want it to be short, memorable, and related to fashion.
Fashion blog domain name example
Try to include relevant words like “fashion,” “style,” “chic,” or “glam” in your domain name, but keep it sn
