Understanding memes is important because it prepares you to understand a gif. A meme can be described as “a humorous image, video, piece of text, etc., that is often copied (with slight variations) and spread quickly by Internet users. Your meme might not go viral, but it can do two things for your email campaign: (1) make it funny and relatable, and (2) increase the chance of getting your content shared as a link within the reader’s social network.”
Memes are visual communications for a millennial audience. They’re quick, quirky, and usually purposeful. They have the potential to take an image and load it taiwan consumer email list with your message. You can use a meme that’s already been created, or create a Pinterest board with your favorite memes to reference as needed, or you can create your own designs via a meme generator . However, inserting a meme into your email campaign can be a bit difficult. There are endless hurdles and measures to ensure that recipients are seeing your email marketing. There are also steps you can take to ensure that your readers configure their servers to access those images . Ultimately, though, you’re going to want to have an email campaign platform in place to run emails with images – and the same goes for videos and gifs.
GIFs – animated graphics – are the ultimate video and meme experience. They bring your email campaign to life in an engaging and impactful way. Email servers are oddly more responsive to GIFs across most major email servers. Still, placing video into an email campaign can be tricky – this is where you definitely want to use a campaign tool that guides you on how to insert videos into the email .
How you use gifs is another topic. If you do use gifs, make sure your goal is to promote your email campaign rather than distract from it. For example, it's a great way to showcase your product or how a customer can engage with your brand.
