Table of Contents:
What is meta description?
Why is the meta description important?
SEO and meta description: what is the relationship?
Best practices for writing a Google friendly meta description
What are the most common mistakes?
Why doesn't Google show the meta description I set?
Meta descriptions and CMS
What is meta description?
Meta Description ( MD ) identifies an HTML tag or a limited-length attribute that has the purpose of providing, to those carrying out a search, a very brief preview of the content of the reference web page.
Search engines, Google first and foremost, use meta descriptions to generate the snippets usually shown on the SERP.
Why is the meta description important?
While Google doesn't always take your MD laos telegram phone number list account, replacing it with a snippet of text content, crafting a quality meta description allows you to:
increase the click-through rate (CTR). A MD can affect the increase in traffic to web pages positioned on search engines. The user, reading the meta description, can be convinced that within the page he will find what he is looking for.
Get a better positioning on search engines. Google itself explains how MD is an essential component to better position your website on the SERP and uses the CTR to understand if your content is valuable. The higher the number of clicks, the more Google will reward you with a better positioning and will significantly support the visibility of your website.
Furthermore, Facebook , LinkedIn and Twitter also take up the meta description once the page is shared on their social networks. Therefore, in the absence of meta tags, usually a fragment of the initial text is shown, with the risk that the latter will not be able to convince the user to visit the page.
SEO and meta description: what is the relationship?
Search engines, by their own admission, do not assign any direct SEO benefit, that is, they do not consider the meta description as a ranking factor. This is because the MD was regularly subject to keyword stuffing.
For Google, in fact, this meta tag must be used purely for informational purposes: it is necessary to provide a general idea on the topic discussed, as if it were a presentation, to convince the user that the page corresponds exactly to what he is looking for.
