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What marketers need to know
You’ll need to highlight your brand’s ethical and altruistic values if you want to resonate with Gen Alpha. And it won’t just be about lip-service or hashtag campaigns, either. Generation Alpha is an extremely sophisticated group whose technological savviness means they’ve been exposed to marketing at an earlier age and greater frequency than any generation before them.

n that can be very trusting of people, that early marketing exposure and high level of sophistication also makes them a bit suspicious. In bluntest terms, they’re pretty good at sniffing out inauthentic messaging.

The solution, then, is to put your money where your mouth is. If your brand actually does care about and support a cause in an important way, great, you can center that. But pretending won’t job seekers data get you anywhere with Generation Alpha. If you want them on your side, you have to prove you’re on theirs.

A hashtag won’t get you anywhere — but a sizable donation might. Or a share of sales earmarked for a reputable charity or organization proves that your brand is serious about the issues, and not just fishing for brownie points. (Back to top)

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