According to industry studies from multiple sources, 69% of shoppers abandon their cart before making a purchase. And that number climbs above 80% in some studies.
If those numbers stopped you mid-thought, go back and read them again. These statistics are the stuff of nightmares for marketers, sales teams, and UX designers.
It’s an issue that every company has to contend with. It doesn’t matter whether it’s a global e-Commerce brand or a mom-and-pop store that just launched a website in 2020. And that shared struggle has driven people to find a solution that can work in a variety of situations.
Abandoned cart strategies fill this void. The use of e-Commerce dentist data chatbots can give highly effective techniques to pull abandoned cart customers back into your sales pipeline..
Build your own e-commerce chatbot
Dealing with cart abandonment rates
As we just covered, cart abandonment is a pretty widespread issue across every e-Commerce industry. The overall percentage is somewhere in the region of 79.17%. This means you have more abandoned carts than you have new customers.
And as more and more shoppers transition to digital storefronts, that number will only affect your business in greater ways. Thankfully, converting abandoned cart customers is only an uphill battle — not a helpless one.
You’re probably familiar with the idea of abandoned cart emails. Mailchimp claims that a well-built email campaign that targets this issue can raise your orders-per-recipient rate by 34x. That is a big improvement…assuming your email strategy works.
Best Ways to Reduce Abandoned Cart Rate with e-Commerce Chatbots
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