Best Practices for TikTok Marketing

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Need more tips on how to use TikTok for marketing? Follow these best practices.

Image showing best practices for how to use TikTok for marketing: experiment, optimize, include CTAs
Experiment with different types of content - Any marketing strategy requires experimentation. Try different types of videos including UGC, challenges, how-tos and more to see what resonates with your audience.

Optimize for the TikTok algorithm - Use trending songs and sounds, include keywords that audiences search for, and make sure you hook viewers quickly to ensure longer watch times

Include a call to action - Don't forget the purpose of your content to capture new customers. Invite viewers to contact you, comment or share.

Check out some practical examples of how companies implement these strategies.

4 TikTok Marketing Examples to Inspire You
Now that you know the basics of how to use TikTok, let's take a look at how businesses advertising data like yours are using TikTok for marketing success.

JVN Hair: Beauty Product Marketing with Humor and How-Tos
JVN Hair already had an edge, founded by celebrity Jonathan Van Ness of the popular TV show Queer Eye. But the brand didn’t rely on celebrity influence alone; it grew a huge TikTok following by posting how-to before and after transition videos, funny videos, relatable skits, and more, all featuring their products.

With the tagline in her bio, “Love the hair you have,” she appeals to a diverse audience. The fun, practical content on everything from bad hair days to shopping at Sephora to the latest memes is instantly relatable while putting viewers in the frame of mind to shop for these hair products.

Chipotle: Hashtag Challenges Exploited
For its most successful TikTok marketing campaign, food chain Chipotle launched a TikTok hashtag challenge to raise awareness of its free delivery for online orders on Cinco de Mayo. The #chipotlelidflip challenge generated 318 billion views.

And of course, to participate in the challenge, viewers needed a Chipotle burrito bowl. Chipotle app downloads skyrocketed in record numbers as viewers rushed to order their own Chipotle bowl and join the trend.