Best Practices for A/B Testing your Email Marketing

[armdrejoan]

From knowing your product to the urge to own it. Adopting a storytelling approach to phased marketing is a functional way to keep content fresh bc data europe by changing the ways it is delivered. A sort of marathon with a final goal and milestones.

Email Marketing Strategy
When it comes to best practices, advice abounds, sometimes contradictory. We’ve all read at least once about the best color for CTA buttons: red, green, or blue? The truth is that the issue should be less about the color itself, and more about the balance and context in which it is inserted.

So? How do you know which color is performing best on your Email campaign? No one can give you an absolute answer. That's why A/B Testing is so important.

Also called Split Testing, A/B Testing is a fairly simple and now automated way to check the performance of a campaign in time to adjust and get the best results. An A/B test generally consists of two different versions of a message and a list of recipients. Current ESPs (Email Service Providers) have automated tools that send the two messages to two random portions of your database. After a set time, the ESP analyzes the performance index and decides the most effective message to send to the rest of your recipient list.