Is Instagram Advertising Right for Your Business?

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What is paid traffic on Instagram?
What is paid traffic on Instagram?
So, what is paid traffic on Instagram? Namely Instagram ADS, it is Instagram advertising, that is, the creation of sponsored content to reach a large and targeted audience.

There are several reasons why a company or freelancer decides to invest a budget in paid advertising, but in general they are mainly used to increase brand awareness, drive traffic to a website, generate leads and direct acquired contacts into a sales funnel.

Since Instagram is a visual platform, it is ideal for engaging content that leaves the text in the background and it works!


If you are wondering what type of audience Instagram is for to understand if it is suitable for your business, then you should know that it is soft, can reach different audiences, however, it is still mostly represented by young people.

Since Stories were introduced, the platform has suddenly job function email database become populated by young people – extremely young people. In any case, a bit like Facebook in its day, the platform is set to grow and we will see more and more older people joining – or staying on, after all, everyone gets older – Instagram.

What’s important for advertisers to know is that Instagram uses Facebook’s demographics to serve ads. This makes it an extremely useful tool even for those targeting a niche audience, as Facebook offers very detailed targeting options.

How much do Instagram ads cost?
How much do Instagram ads cost?
We’ve already understood what paid traffic is on Instagram, but what about how much does it cost? How do you get paid traffic on Instagram? This question is almost impossible to answer because the costs are based on a wide variety of factors. It starts from a CPC (cost per click) and CPM (cost per thousand) basis and the prices are determined by an auction.

However, advertisers can still control how budgets are allocated. For example, you can choose between a daily budget to limit the amount spent or a total budget to set an end date.

Other control methods include scheduling ads (e.g. excluding certain times and days), setting the delivery method, or even the bid amount (manual or automatic).