Seoptimer website audit tool

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Knows the prospect's problems
While your buyer persona is a fantastic blueprint, every prospect within that "ideal customer category" will have unique situations and challenges.

By researching data on a potential client's website traffic, rankings for important keywords , or negative online reviews (all discoverable through research), you will demonstrate your initiative and research skills.

For example, you can use SimilarWeb to get an idea of ​​a potential client's website traffic, since you gambling database hong kong won't have access to their Google Analytics before presenting the SEO sales proposal.

similarweb traffic

A quick and easy way to get all the important information about a potential client's SEO performance and ranking is to perform a review using SEOptimer's website audit tool .


By understanding the prospect's problems, you can build trust and position your agency as an SEO expert who is truly invested in their success.

In addition, research could uncover hidden challenges that the interested party has not yet fully grasped.

For example, perhaps your competitors dominate a specific keyword niche, or your website suffers from technical SEO issues that impact the user experience. Highlighting these issues strengthens your value proposition as a proactive SEO partner.

Focus on your problems
When delivering your SEO pitch to potential clients, shifting the focus to their specific problems and challenges can significantly improve the effectiveness of your presentation.