Check the training program for practical elements and your work

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Once you’ve made sure that the training is being delivered by an experienced practitioner, it’s time to carefully consider the course curriculum. A key element to look for is the balance between theory and practice. SEO is primarily a set of practical skills, so a good course should offer plenty of workshops, exercises, and work on real-world examples.

A high-quality SEO training program includes not only basic topics, such as keyword selection or website optimization elements, but also advanced aspects, such as building an external link strategy, technical SEO, binance database competition analysis, or interpreting data from analytical tools. Moreover, it should take into account the latest trends, such as voice search optimization or mobile-first indexing.

Pay special attention to whether the course includes modules on SEO tools. The ability to effectively use Google Search Console, Google Analytics, Semrush, Ahrefs or Senuto is the foundation of every SEO specialist's workshop. If the training does not offer practical training in using the tools you plan to use to position your pages, it probably will not give you the full picture of the possibilities.