Very Specific Audience

[sumaiyakhatun27]

To move on to the next explanation, let's look at some of the characteristics of a B2B social media strategy:


The target segmentation that other businesses are aiming for, such as business-to-customer (B2C) is very broad. Far different from B2B which is really very specific.

B2B often targets more segmented and specific audiences, such as moj database business owners, managers, or professionals from a particular industry. Reaching the right audience can be more difficult and requires more intensive message and approach customization.

2. Emphasize Professionalism
Content on social media is usually fun and follows a viral format. This type of content is also often used by B2C companies.

But specifically for B2B content, not all viral trends can be followed. B2B content must still prioritize professionalism because their audience is fellow business people from companies.