How to Create a PR Box for Your Shopify Store With the 3 P’s
how-to-create-a-pr-box-for-your-shopify-store-with-the-3-p’s
PR boxes are a popular way for Shopify stores to gain “free” exposure to social media influencers. A PR box is a package of your items you send to a list of chosen influencers in the hopes that they will share the products with their audiences. These boxes are most commonly used in the beauty community, but many other industries can make use of them.
Creating an effective PR box can assist with improving brand awareness, launching whatsapp number list new products, and if done correctly with measurable goals, can result in an increase in overall sales. Some specific results you might set for the boxes are:
Sparking a chosen amount of (positive)
Generating a specific amount of unboxing photos on Instagram
Driving a particular amount of revenue via the associated promo code(s)
There are three key P’s to consider: packaging, personalization, and promotion.
Packaging can easily become one of the most important things to consider when building an effective PR box. The two main things to focus on in this area are durability and design.
Durability
This aspect of a PR box is important because the product needs to arrive to the recipient intact. Ideally, the box should be tailor made to hold products stable during transit. Below is an example of a box tailored to fit products by Fourth Ray:
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