The 8 best business text messaging apps available in Latin America

[mouakter11]

A business text messaging app allows marketing and sales staff to better communicate with customers. It's a communication tool with great potential for companies to promote their products, generate more leads , engage with customers, and gather feedback.

There are hundreds of messaging apps, SMS marketing apps, and chat apps available, which can make it difficult to choose the best one for your business.

In this article, you'll learn about the benefits of using a high-quality business messaging app and the key features it should have. We'll also show you three of the best text messaging apps for businesses of any size and share other interesting options for the Latin American market.


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Why do you need an instant messaging app for your business?
A text messaging (SMS) platform is one of the most effective communication tools and marketing channels for both small and large businesses to connect with their prospects , customers, and team members.

Messaging apps help improve the customer experience by sending relevant notifications and reminders, and answering questions or complaints via private messages. In fact, Gartner predicts that by 2025, 80% of customer service organizations will abandon native apps to focus on messaging apps .

However, there are regulations for sending commercial messages that seek to strengthen the blocking of unwanted messages to guarantee secure messaging services with personal data privacy controls. This has had a negative impact on many businesses because it causes their direct messages to end up in the spam folder and, therefore, makes it more difficult to connect with customers on a larger scale without a platform that guarantees secure communication.

Although SMS isn't end-to-end encrypted, apps that offer business text messaging services help you comply with current regulations. These providers have security features for private messaging and are approved for sending bulk text campaigns.