Don’t feel obligated to stick to a template’s design features. Templates are a great foundation for effective email design. But they’re also an opportunity for your brand image to shine through.
In fact, we recommend changing anything that isn’t consistent with your brand image.
You can upload your brand assets to Brevo and save them in your brand library. This way you can stick to the same design elements like color scheme, fonts, headings, and footers.
setting up your brand library in Brevo's email tool
Brand library example in Brevo
Small details like your logo and signature go a long way in building a sense of identity. When your brand image is consistent, people start to trust and rely on your brand more.
Email marketing design doesn’t have to be only for the big kuwait telephone number data guys. Businesses of all sizes can create a brand image for their email campaigns. For inspiration, check out Coolors.co. Their site lets you experiment with different color palettes. It’s perfect for discovering your brand colors.
8. Write engaging copy
Remember that people will be skimming your content when writing your email copy. Long chunks of text will lose your readers’ attention very quickly.
Using short, concise sentences, bulleted lists, and headlines will keep your writing digestible. An easy layout makes sure that no one will get lost in your content.
Your tone of voice is also important to nail. You want your writing to appeal and make sense to your target audience. Emojis might work for some,
Being creative with your design elements is always encouraged. But we recommend keeping it simple with your fonts. Super artistic and complicated font styles might not show up on all email servers. Stick to email-friendly fonts instead.
9. Add images where they add value
Photos are a great way to break up your email message and make your content a bit easier to digest.
However, sending emails with too much visual content can result in a few scenarios:
Emails taking a long time to load
Issues in displaying the content
A vague, unfocused message to your audience.
To avoid these pitfalls, be sure to always ask yourself what kind of value an image adds to your content.
