2. HubSpot: best for B2B SaaS marketing automation
HubSpot offers comprehensive sales and marketing bahrain mobile phone numbers database solutions. Its products are split into different “hubs,” including the Marketing Hub. The Marketing Hub includes digital marketing features, such as lead scoring, list segmentation, and a CRM.
With its in-depth offerings, HubSpot is a good choice for B2B marketing automation. However, it may be too complex for newer SaaS companies, startups, or smaller marketing teams.
Hubspot's automation editor
Create automations in HubSpot
HubSpot pricing
HubSpot’s Free Tools plan includes email marketing (2,000 email per month), 1 automated action, and list segmentation.
The Starter plan costs $15 per month per seat and covers 1,000 marketing contacts. For unlimited automations, upgrade to the Professional plan from $800/month.
Further reading: 12 HubSpot Competitors for Email Marketing and Sales CRM (2024)
3. ActiveCampaign: best for inbound marketing campaigns
ActiveCampaign offers email marketing, marketing automation, and CRM tools. Their automation builder lets automate workflows to better manage your marketing efforts.
With ActiveCampaign, you can automate follow-up sequences, contact segmentation, and more. That makes them a good choice for inbound marketing.
However, they don’t have a transactional email server. You’ll need to sign up ActiveCampaign’s Postmark or another transactional email service. This is billed separately and may be costly for some SaaS companies.
Set up an automation in ActiveCampaign
ActiveCampaign pricing
ActiveCampaign offers a 14-day free trial. Pricing starts at $29/month.
Further reading: 9 Best ActiveCampaign Alternatives for 2024
4. Slack: best for internal workflows
Slack is a popular messaging app among SaaS companies. It removes friction, encourages teamwork, and boosts productivity.
Slack’s Workflow Builder can be a boon for marketing teams. For example, you can set up approval workflows to get stakeholders to sign off on marketing assets. All information is centralized, making it easy to monitor requests.
