What is a responsive website?
It is a website adapted to mobile devices , i.e. tablets, smartphones and laptops. Beyond websites prepared for desktop computer screens, the design and content are adapted to all types of screens with different resolutions.
There is no need to design different structures and change elements in each version.
Responsive web design is a simplified platform that allows you to navigate and interact in a simple, intuitive and satisfactory way, thus reducing the bounce rate . Through responsive design, the website recognizes which device the user is accessing from and automatically adjusts the design to the size of the screen.
Responsive web design is an important advantage as it automatically adapts to the screen size of the device the user is using. This means that whatever the screen size, the website will adapt to that size. The main and great advantage of this is that we will be developing websites of the future. That is, if in the future manufacturers release new devices with different screen sizes than those we are used to, the website will adapt to those sizes.
The site is attractive and user-friendly, and conveys confidence and security to continue browsing or return later. It offers content of the highest possible quality, facilitating:
Viewing and reading content
Moving through the different pages of the website
Click on all the links and they will work
Finding the information you are looking for
Close pop-up's
The check-out process
Go back to the page you previously viewed
See the header well
In addition, with a single URL for mobile and desktop versions, and a responsive template, SEO is optimized and the indexing of the page's content is favored, since it is easier to position a single website. All the link building influence will benefit only this single page for search engines.
Risks of not adapting the website to mobile devices
Poor navigation : Users will have trouble viewing content. Cropped images, poorly distributed text, or non-drop-down menus are elements that make it difficult to navigate comfortably. Therefore, the experience is not positive.
Loss of traffic : Not offering tailored content means losing potential customers. Users who visit us, which can decrease by up to 40%, would not return to the website and would choose other options.
Few conversions : It will be much more difficult for the user to convert on a registration or subscription form. Difficulty in moving around the website will cause them to leave the page prematurely.
Bad SEO : Organic positioning is lost. With a high bounce rate and content that does not adapt to different formats, Google penalizes the website in its results. A responsive website means that your brand, products or services will be better positioned in the search engine.
Having a responsive website has become a decisive factor for the user to have a positive experience . All those businesses that do not yet have one, suffer from the loss of commercial capacity, in sales and clients. By applying this digital strategy, they would see their online and offline results improved. The responsive website is, therefore, the solution to improve the accessibility , usability and visibility of the website . This is how the company's digital environment is optimized and how the commercial impact that the new website will have will attract new clients.
If you need information or want to update your website so that it adapts to all types of mobile devices, contact Kiwop . We develop your company website so that it adapts to any screen and we guarantee a responsive and attractive design.
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