As for hard skills, I would mention excellent knowledge of the language in which you create content, data analysis, graphic design, and effective searching for the information you need (not only on the web!).
Angelika Dabek
A content manager should have costa rica phone number materia a good knowledge of social media and other areas they want to operate in. Other obvious ones include writing skills, although in recent years it has definitely been good to smile at Capcut and master the art of recording and editing engaging, dynamic videos.
It is also important to be able to select key KPIs for the platform you operate on, as well as to properly analyze them and draw conclusions.
I would add to this generally agency, effective project management and looking into the future allowing to anticipate every possible scenario.
Finally, the ability to communicate with clients. Such an exhaustive, comprehensive communication that can often really speed up and make many things easier.
Lack of efficient management and good communication on the part of the person responsible for a specific project is often an open door to smaller or larger crises resulting solely from a lack of understanding.
How AI is changing the work of a content manager
Katarzyna Chmielewska-Walas
Creating demanding content with AI from scratch is not a good or safe practice. However, you can use AI for data organization, research, summarization, and creating large amounts of short, similar content, where scale and time to write it are important factors. There are already efficient tools on the market for such tasks.
AI can make it easier for you to organize your work and speed up many processes.
