Apart from creating an online store or attractive presence, creating a corporate blog and promoting products/services on the main social networks, the businessman or entrepreneur must take a series of steps that will be very interesting to achieve an initial customer acquisition and retention:
-Community management : A unique list of bermuda consumer email professional profile that will primarily seek to ensure that the user creates a bond with the company or brand.
– Product curiosities: One of the common mistakes made by companies is that users do not identify with the brand. This can happen for many reasons, including targeting an inappropriate segment of the population or, as is often the case, because the information included in the media is irrelevant, complex or lacking in emotion. The sensitivity and range of emotions of social media users is important when purchasing a product as it helps them identify with the brand. Therefore, being able to explain the benefits of a service or object in a humorous, useful or clever tone can, in appropriate doses and always maintaining corporate seriousness, get users to participate more.
– Feedback with relevant content : Comments or “Likes” as well as the much sought-after “shares” are a unique way to promote a product for free and a way to interact online with consumers. In this regard, it will be interesting to involve users.
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– Online customer service: Social media is ideal for interacting with users once they are already customers or have already contacted you. It is a good way to stay in touch with the brand. However, in most sectors it is a good idea to use social media to provide customer service information . In this regard, it is most appropriate for the website to fulfil this function with a form through which personal or private information can be collected that the user should not provide through social media.
-Wow effect: This occurs when the user interacts with a page, blog or online store that they believe is relevant, useful and provides constant information. The wow effect will usually result in a quick gain of followers and word of mouth will be the main means of dissemination.
