A significant technological improvement in hardware (video cameras, webcams, etc.).
A more widespread, powerful and reliable Internet network.
Greater attention from B2B audiences for live streaming content, also due to the pandemic situation.
All these components have laid the foundation for the success that live streaming is experiencing now. The great thing is that there are interesting implications especially for the B2B market . In fact, live streaming offers B2B companies the possibility of holding virtual events, launching new products and creating Q&A sessions, and many other applications (which we will see later).
Also, let's remember that live streaming is one of the cheapest, yet effective, ways to engage your audience. All you need is a webcam, a microphone, an internet connection and you're done, also because many social networks allow you to do live streaming for free. Let's see some of them.
B2B Live Streaming Platforms
b2b streaming platforms
Live streaming can be done using a variety of online platforms. LinkedIn, for example, is georgia phone number library one of the best channels B2B companies can use to reach their audience. Find out which platform your target market frequents and use it to your advantage.
Here are some of the platforms you can use for live streaming:
B2B companies can use Facebook Live to update their audience, give presentations, or go live during an event, whether physical or virtual.
As we said, LinkedIn is the ideal platform for B2B companies. LinkedIn launched its live video services in February 2019 and thousands of companies have been using it since then.
YouTube
YouTube allows its users to do live streaming, in addition to uploading their own videos. This can be done by simply creating an account and streaming live through a mobile device or webcam. YouTube is the perfect channel for making tutorials, product demos, and reviews.
With Instagram, you can li
